Marketing Ethics
Notes on Marketing Ethics
Marketing ethics notes PPT
Showing posts with label MBA. Show all posts
Showing posts with label MBA. Show all posts
Sunday, December 29, 2013
Publicity and public relations ppt
Notes comprises of :- Definitions of PR, examples of PR, Benefits Tasks of PR, objectives of PR.
Friday, December 27, 2013
Production system
Notes contains:- Introduction, Nature, Production management, definitions, Types of production systems etc
Wednesday, December 18, 2013
Advertisement PPT
Notes covers meaning of advertisement , definition of advertisement, types of advertisement, surrogate advertisement, types of surrogate advertisement.
Monday, July 29, 2013
Segmentation targeting and positioning notes
Segmentation targeting and positioning notes
Segmentation targeting and positioning ppt
Topics covered in this notes are
What is marketing mix
Elements of marketing mix
Marketing mix and marketing strategy
Product mix strategy
Price mix strategy
Promotion mix strategy
Physical distribution strategy
What are markets?
Types of market
Classes of consumer product
Industrial and consumer products
Target marketing
Market segmentation
Levels if segmentation
Importance of segmentation
Market segmentation bases
Types of market segmentation
Roles in buying decision
Positioning
Types of positioning
ETC
Wednesday, July 24, 2013
New product development and product life cycle
New product development and product life cycle ppt
New product development and product life cycle notes
New product development and product life cycle notes ppt
In this notes topic covered are
Categories of new product
Cause of new product failure
New product development process
Product life cycle
Stages of product life cycle
Kellogg's case study
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Tuesday, July 23, 2013
Niche marketing
Niche marketing
Niche marketing ppt
Niche marketing notes ppt
In this topic of niche marketing things like
Meaning and definition of niche marketing
Meaning and definition of niche marketing
Concept of niche marketing
Examples for niche marketing
Marketing information system (MIS) ppt
Marketing information system (MIS) ppt
Marketing information system ppt
MIS ppt
This notes on marketing information system (MIS) covers the following
Meaning and definition of marketing information system (MIS)
Types of decision making in marketing information system (MIS)
Benefits of marketing information system (MIS)
Limitations of marketing information system (MIS)
Need of system handling
Classification of marketing information system (MIS)
Concept of marketing information system (MIS)
Marketing information system (MIS) and its sub systems
Requisites of good marketing information system (MIS)
Outputs of marketing information system (MIS)
Specialized database
Marketing research
Marketing research notes
Marketing research ppt
Methods of marketing research ppt
This ppt on marketing research contains notes on
Methods of marketing research
Survey method of marketing research
Methods of asking questions in marketing research
Observation method of marketing research
Experimentation method of marketing research
Merits and dermatitis of marketing research
Etc
Marketing audit
Marketing audit notes
Marketing audit ppt
Marketing audit notes ppt
In this notes of marketing audit topics covered are
Introduction to marketing audit
Meaning of marketing audit
Definition of marketing audit
Characteristics of marketing audit
Components of marketing audit
The Marketing Environment Audit
The Marketing Strategy Audit
The Marketing Organisation Audit
The Marketing Information System Audit
The Marketing Productivity Audit
The Marketing Function Audit
Marketing audit process
Etc
Monday, July 22, 2013
Project management notes ppt
Project management notes ppt
Project management ppt
In this presentation ppt important accepts for project management is covered
these aspects include things like
What is project?
Project success
Project failure
What is project management?
The triple constraint
Key areas of project management
Scope of project management
Issue management
Cost management
Quality management
Communication management
Risk management
Change control management
Project life cycle
Project management tools
Role of project manager
Gantt chart
pert chart
Etc
Sunday, July 21, 2013
Group dynamics
Group dynamics notes
Group dynamics notes covers
Types of groups
Luthans classification
Group development stages
5 stage model
Group structure
Roles
Group tasks
Group cohesiveness
Group cohesion
Group process
Personality
Personality notes
Personality notes ppt covers the following
Meaning and definition
types of personality
personality traits
type indicator model
Myers Briggs type indicator model
personality models
locus of control
etc
Business ethics case study
The case gives an overview of the Bhopal gas
tragedy. On December 3, 1984,
From the case, students are expected to understand the ethical issues involved in the Bhopal gas
tragedy and the role played by the governments in the disaster. With the help of the Theory of Image Restoration
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Saturday, July 20, 2013
Promotion mix
Promotion mix ppt
Promotion mix presentation with charts
Prmotion mix, sales promotion ppt and advertising types
Things like
promotion mix
Elements
of the Promotion Mix
The Communication Process
Goals and Tasks of Promotion
AIDA and the Hierarchy of Effects
Factors that Affect the Promotion Mix
The Communication Process
Goals and Tasks of Promotion
AIDA and the Hierarchy of Effects
Factors that Affect the Promotion Mix
Product launch ppt edible oil
Product launch edible oil ppt
Presentation on how to launch edible oil
In this ppt presentation all aspects about how to launch a edible oil product are discussed
Things like
Marketing strategy
Pricing strategy
etc are explained
you can download the ppt from the link below
DOWNLOAD HERE
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