Segmentation targeting and positioning notes
Segmentation targeting and positioning ppt
Topics covered in this notes are
What is marketing mix
Elements of marketing mix
Marketing mix and marketing strategy
Product mix strategy
Price mix strategy
Promotion mix strategy
Physical distribution strategy
What are markets?
Types of market
Classes of consumer product
Industrial and consumer products
Target marketing
Market segmentation
Levels if segmentation
Importance of segmentation
Market segmentation bases
Types of market segmentation
Roles in buying decision
Positioning
Types of positioning
ETC
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